London International Brand Clothing Expo, Manufacturers, Wholesalers

London International Brand Clothing Expo

The British London International Brand Apparel Fair (Pure) is a well-known fashion show in Europe. It is jointly organized by British Emap Fashion and German Igedo and has become a major event in the European fashion industry. The Pure London London International Women's Wear Fair takes place twice a year. In autumn and winter, autumn and winter clothing is displayed in July and spring and summer clothing is displayed in July. Pure used to be held in the same period as Premier. Premier is a modern and classic women's clothing exhibition. Pure is a contemporary women's fashion show designed for designers.

In February 2003, the two exhibitions were merged into the Pure show. The Pure Show began in 1997, one in mid-February and one in mid-July. The exhibition consists of clothing, footwear and apparel products. The clothing category is divided into AGENDA (low-key luxury, high-end brand), ASPAIRE (elegant classic, high-end brand), ALLURE (modern city, middle-low brand), SPIRIT (pattern of flowers , low-grade youth equipment) four areas. In February and July each year, the global middle-and-high-end clothing buyers gather to gather for new clothes, capture new fashion trends, and seek new partners. Each time it attracts more than 30,000 professional buyers, including all independent retail store buyers and department stores in the United Kingdom and Ireland, and buyers of chain stores; buyers from outside the UK mainly come from Germany, Northern Europe, Italy and Spain. 80% of buyers sign an order during the show or buy it after the show.

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